susan@backboneinstitute.com  262-567-5983

General Advice

Developing a New Skill is Not Easy

This is for all the people who believed an ad, a speaker, or a well-intentioned coach who told them that developing a new skill would be fast, easy, and fun. It’s not. I talked to a young woman yesterday who is sick of hearing about how great things could be if only she learned to […]

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Betty Friedan: Another Author Icon Gone

Betty Friedan died today at age 85. In a weird sort of way, I miss her already. I read “The Feminine Mystique” sometime in the 70s, when I was old enough to want to understand my mother in a societal context (because I certainly didn’t in a self-absorbed teenage angst) and because I was intrigued […]

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Technology, and the successful people who use it

Jason Weaver, CEO of SWAY Connection Marketing, is a techno-genius. I spent the morning with him yesterday and I was amazed at his incredible knowledge of current technology and the way in which he ties applications to important benefits. As he talked, he played his laptop like an old-fashioned pinball machine, showing me what he […]

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New Year’s Resolutions of Perseverance

It’s January 10. I wonder how many people have already given up on their New Year’s Resolutions? How many didn’t bother to make any this year because they never keep them anyway? How about you? Perseverance is a funny word. It sounds like it stands for something difficult, daunting, even grim. Heck, severe is at […]

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More Than Ever Our Country Needs Critical Thinking

The political season has reached the final stages of a very long battle and I’m dismayed by so much of what I see: Professional journalists coming unglued. Bloggers spewing opinion spiked with venom—many displaying their lack of education with horrific spelling and grammar. Candidates judged on the basis of oratory skills, hairstyles, verbal gaffes, and […]

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Improve the World with Class and Civility

For being such a smart lady, Ann Coulter sure says and does some dumb things. Her latest big-mouthed idiocy, essentially calling Democratic presidential candidate John Edwards a faggot, was simply uncalled for. Worse, it adds to a growing coarseness and recklessness in our public discourse that serves no one. Coulter is no dummy. She’s an […]

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