“I learned to recognize and accept that other view points are as valid as my own. Different experiences create different comfort zones.” – Bootcamp Attendee

Welcome to our newsroom. For media inquiries, interviews, appearances or book signings and more, please contact us today.

Press Kit

Susan A Marshall – Bio and Speaking Engagements
Backbone Institute – An Introduction
As Featured In – Book A Speaker Magazine

Press Releases

Of Beauty and Substance: A Backbone Guide for Women – Book Launch – August 2014

Media Coverage – Coming Soon!

Article set for publishing in April 2019. “Who Do You Dream of Being?”

Association Mavens – 8/12/15

The Importance Confidence Plays In The Workplace with Susan Marshall of The Backbone Institute

In this Association Maven’s episode, Josh Studzinski interviews Susan Marshall on how confidence plays a critical role in our jobs. We go through the definition of confidence, how to develop confidence, and ways to change your frame of mind.
Listen to the podcast…

Milwaukee Business Journal – 3/27/15

Women Leaders Take Action

The University of Wisconsin-Milwaukee Women Leaders Conference drew a sold-out crowd to the Pfister Hotel March 20. The event featured environmental activists and consumer advocate Erin Brockovich, who urged women in the audience to “keep moving and embrace those around you… resolve to stay in the game.” Susan Marshall founder of the Backbone Institute moderated a panel discussion about mentorship.
Read full article… – 2/09/15

The leadership journey: It takes time to develop a leader by Susan Marshall

Ideas and beliefs about leadership have changed over generations as we have learned more about human behavior and how leadership impacts business success. It used to be that only men thought about becoming leaders, and only men of distinguished birth at that. The Great Man theory, developed in the 1840s, was based on the belief that leaders were born, not made.
Read full article… – 6/12/13

You are the director of your life’s story’ By Steve Jagler
On the heels of presenting the Waukesha County Business Alliance Top 10 Businesses of the Year Awards, I want to share with our readers this week some pearls of wisdom from columnists, authors and consultants Susan Marshall and Susan Wehrley.

Think of them as the BizTimes Lake Country Susans.

Marshall is based in Oconomowoc. Her new book is titled, “Life. Be In It.” For nearly 30 years (though you certainly would not have guessed it by her lovely, youthful appearance), Marshall has been encouraging readers and live audiences to take a clear-eyed look at life, find the opportunities it holds and position themselves to pursue their dreams.
Read full article…

Alberto Lopez- June 10, 2013

Backbone – Simply Performance
No matter what you think about your company, it conducts plenty of useless meetings, miscommunication costs it dearly every year and high potential employees are being bullied. I could go on.

It is said that, when the CEO of General Electric asks for coffee, one of his vice presidents will inevitably get him Brazil. Why? What does this mean?
Read full article…

Conscious Connection – April 8, 2013

Susan Marshall on Growing a Backbone
Susan Marshall is an accomplished leadership and development expert with nearly 30 years of experience working with business executives, community leaders and young people across the United States.
Read full article…